ISO 20252 – Creating competitive advantage through improved performance. 
ISO 27001 – Demonstrate the integrity of your data and protect your reputation against security threats.

Why get certified to the Market Research standard – ISO 20252?

ISO 20252: Creating competitive advantage through improved performance

International Standard ISO 20252:2019Market, opinion and social research, including insights and data analytics – Vocabulary and service requirements, sets out guidance and requirements relating to the way in which market research studies are planned, carried out, supervised, and reported to clients commissioning such projects.

It encourages consistency and transparency in the way surveys are carried out, and confidence in their results and in their providers.

The global research quality standard provides a framework to:

  • Ensure timely delivery of quality services
  • Improve operational management and control of research processes
  • Reduce errors and rework
  • Enhance user reputation and provide a competitive advantage 

ISO 20252:2019 covers all the stages of a research study: from the initial contact between the client and service provider, to presentations of results to the client.


  • Improve control of research processes
  • Optimise risk
  • Foster a culture of continuous improvement
  • Increase consistency and transparency
  • Demonstrated commitment to quality

Why get certified to ISO 27001 Information security management?

ISO 27001: Demonstrate the integrity of your data and protect your reputation against security threats.

With ISO 27001:2013 you can demonstrate to existing and potential clients, suppliers and shareholders the integrity of your data and systems and your commitment to information security.


  • Increased reliability and security of systems and information
  • Improved customer and business partner confidence
  • Protect your reputation against security threats
  • Avoid regulatory fines
  • Improving processes and strategies
  • Compliance with commercial, contractual and legal responsibilities

ISO Audit Solutions recommends Norine Cruse of Cruse if you require support implementing this standard. Contact Norine on